Do My Back Links Need to be Relevant to My Website?

Posted by
/ /

When it comes to your website performing well in Google, yahoo and Bing searches, there are many facts to consider.  You’ve probably heard about SEO (search engine optimization) as a method for preparing your website’ and its content elements to be picked up by searches whenever certain keywords are used.  What about links, though?  Have you ever heard about back linking?

Back linking simply refers to placing links on other websites that point to yours.  Back links are one of the most important factors in how well your website will perform in searches, and the search engines take your back link profile very seriously when ranking you.

Like everything in internet marketing, there is a right way and a wrong way to go about creating a good back link profile.  This blog post is here to answer the most important question – what’s more important, quality or quantity when it comes to links?

The Answer is yes

Yes, your back links should be relevant to your website’s content.  In the old days, you could pay someone to blast a bunch of websites and have thousands of links pointing to your site and your Google performance would go up.  Google caught on to this, and they’ve changed their search algorithms once again to stop unscrupulous website owners and internet marketers from taking the easy way out.

The best thing you can do is to slowly build a solid and relevant back link profile.  The best back link profile is where your website resides at the end of several levels of relevant links.  This provides you with traffic, relevant traffic at that.  It also illustrates to the search engines that your website has some informational authority.  This means that if you have 30 websites that link directly to you, and they in turn have thirty websites that link to that site, then you have nearly a thousand links that point toward you.

Of course, it’s a bit more complex than that, but that’s the simple snapshot.  In truth, you want the links on those first 30 sites to come from articles, blogs or at least long-form ads.  Then the links from the 2nd level will actually link to that specific content.  This way, a trail of breadcrumbs is left for people surfing the web and for search spiders.

No matter what, if you want to perform well in organic searches, you must have quality and relevant back links to your site.  It can be a bit overwhelming, but there is help out there – or right here, for that matter.